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23 Jul 2019

We've rebranded

For life, health and wealth.

logo

Since we started back in 2015, we’ve offered life and health insurance with a difference, and our mission was simple - to encourage our clients to take small steps to a healthier life whilst protecting themselves, their families and their businesses.

We’ve learnt a great deal along the way, winning awards as we have gone – recognising the unique approach we take in the market. Our offering has developed and strengthened, and as a result of this we have decided to refresh our brand and logo’s, so that they truly reflect what our business has to offer.

Why the change?

Our brand lies at the heart of our business and is derived from the Spanish term ‘Vida Sana’ – to lead a healthy life. As we continue to add new products to our proposition, we felt that our brand needed capture our mission - to help our clients take control of their lives, health and wealth.

There is no change to our ownership, and we remain a privately-owned family run business.

Our vision

Our new logo represents our promise to help clients make life-changing decisions to reduce potentially life-changing risks. We want to present our brand clearly, without ambiguity and for it to demonstrate our offering in a straightforward way. We believe that we have achieved this with a logo and strapline that reflects our maturity as a company and is bold and clear, representing the company that stands behind it.

For more news on this and other exciting developments, please follow us on social media; Facebook, LinkedIn or Twitter.

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