Rewarding healthy lives

Vitality is award winning health and life insurance that offers discounts and rewards to help you get healthier and could save you money at the same time.

As a ViiSana customer you enjoy not just the wide array of rewards offered by Vitality, but you can also take advantage of the many benefits we offer as well.

Vitality Rewards

As a customer you automatically get great health partner discounts and rewards to help you do healthy things.

And, depending on your plan, you could get even bigger rewards like discounts on your premium* and British Airways flights, a weekly cinema ticket and Starbucks drink, annual cashback* and much more, when you get active.

More about Vitality Rewards

*Applies to certain Life Insurance plans only.

ViiSana Rewards

We also offer a range of rewards designed to complement Vitality’s. Each reward inspires and celebrates the small steps you take to a better you.

The rewards include complimentary wearable fitness trackers, personalised nutrition support and access to discounted health products in the ViiSana web shop.

More about Viisana Rewards

Vitality rewards explained

Take out cover with Vitality and you can enjoy access to a wide range of rewards. To help you track your progress they give you Vitality points for doing healthy things. Everyone starts on Bronze and can move up to Silver, Gold and finally Platinum. The higher your status, the more you could get back from Vitality. The rewards include:

Understanding your health

  • Understanding your health £10** Vitality Healthcheck at a pharmacy in Vitality’s network.
  • Up to 50% off health screens with BMI Healthcare, Nuffield Health and Bluecrest.
  • Vitality long-term condition management programme with LloydsPharmacy.

Get Active

  • 50% off fitness devices with Polar and Garmin (p+p may apply).
  • Vitality Points with parkrun, Misfit, Moves and Fitbit devices.
  • Up to 50% cashback on a bike with Evans Cycles depending on your Vitality status*.
  • Up to 50% off monthly gym fees at Virgin Active and Nuffield Health Gyms (joining fees will apply).

Wellbeing and Relaxation

  • 75% off Champneys spa breaks and 25% off day spa treatments and the Champneys collection.
  • Six months Weight Watchers Monthly Pass for £30.
  • Free Allen Carr’s Easyway to Stop Smoking programme*.


  • A cinema ticket each week with Cineworld or Vue for tracking your activity (Excludes 3D films).
  • Discounted Amazon Prime membership for tracking your activity and earning points.

Get Away

  • Up to 25% cashback with Mr & Mrs Smith up to a maximum of £125 - depending on your Vitality status.
  • Up to 40% off return economy flights to Europe, or within the UK with British Airways – depending on your Vitality status.

… and more

  • A drink at Starbucks every week for tracking your activity*.

Full details of the Vitality products and healthy rewards can be found at

  • *Available with VitalityHealth and certain VitalityLife plans.
  • **One Vitality Healthcheck is available without charge on a Health Insurance plan

Overview of your ViiSana rewards

When you take out cover through ViiSana, you’ll be eligible for all of the Vitality rewards, plus our own additional benefits. These include:

  • A voucher to exchange for wearable technology to track your activity and encourage you to track your steps and general fitness. (Minimum monthly policy premium applies).
  • 20% off annual/monthly direct debit membership fees at Everyone Active sports centres.
  • Access to Reward Mobile and get all the latest mobile phone special offers from EE.
  • Access to & for discounts at over 3,500 of the leading leisure club operators no matter where you live or work PLUS discounts on many big brand sport, fitness and wellness products.
  • A £50 Love2Shop voucher each to spend when you reach Platinum Vitality status.
  • 20% saving on all JAXJOX premium fitness and yoga products.
  • 20% off annual membership at Anytime Fitness, Worthing.

Full terms and conditions for the additional ViiSana range of benefits can be found here.

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What our customers say

 I chose ViiSana for the additional benefit of receiving a Fitbit when I took out my policy. Wearing a Fitbit has encouraged me to walk a lot more which has health benefits as I'm losing weight. The whole family are benefiting from my walking too as I'm rewarded with cinema tickets each week.